In today's increasingly competitive attendee marketplace, data can be an event marketer's best friend. But are you taking full advantage of the data you collect to help you retain current attendees and lure in new ones?

An easy way for a meeting, event or a night's stay in a suite to provide a more memorable experience is if the suite has a theme.

Travel, meetings and events consolidation has grown 62 percent since 2015, according to a survey of 124 North American travel managers, event planners and others at least "somewhat involved" in their organization's meetings and events.

The word "audience" is a crucial one for event professionals.

Is that the sky falling, or just a new era dawning? If you believe the fear-mongers, GDPR is game-over for contemporary marketing techniques.