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6 ways to protect U.S. meetings from reduced international attendance
6 ways to protect U.S. meetings from reduced international attendance
The appeal of the U.S. as a destination for international travelers has been falling for two years - it recently dropped to third, behind France and Spain, among the world's most popular places to visit.
How to build international relationships
How to build international relationships
International relationships take time to develop. You have to be in it for the long haul and cannot expect to start partnerships or relationships solely on a handshake or a simple phone call. Face-to-face interactions and introductions, especially on b...
Are hotel operators ready for GDPR?
Are hotel operators ready for GDPR?
Is that the sky falling, or just a new era dawning? If you believe the fear-mongers, GDPR is game-over for contemporary marketing techniques.
Designing a multigenerational event experience
Designing a multigenerational event experience
It's no secret that younger audiences have different approaches to learning. While baby boomers prefer personally focused learning and classroom environments, Gen Xers are fiercely independent, self-directed and would rather learn on their own time.
Holiday Inn is reinventing its meeting space
Holiday Inn is reinventing its meeting space
As part of Holiday Inn's current mission to transform its brand, the chain has begun implementing a new design called H4 - Happiness, Hospitality, Home, Holiday Inn - that embodies four core concepts for its guest rooms, food-and-beverage offerings, lo...

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