It was supposed to be a celebration of how far Pokemon GO had come in its first year, a victory lap for a game that has broken every mobile recording on the planet, and was about to debut its most coveted update to date in the form of Legendary Pokemon.

Registration vendors and show management work together all year making decisions to maximize their show’s impact on attendees and exhibitors. How can you determine if your decisions reflect the needs, experiences and challenges of attendees?

Trade shows offer an unmatched opportunity to connect with your target audience.

An easy way for a meeting, event or a night's stay in a suite to provide a more memorable experience is if the suite has a theme.

Proactive meeting professionals have always planned ahead for the potential for protests and other possible disruptions to their events and conferences.