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Why event planners should look to Snapchat for delegate engagement
Why event planners should look to Snapchat for delegate engagement
Snapchat and Pinterest have been tipped to become the next big event marketing tools, with only 3 percent and 7 percent of event organizers, respectively, saying they use them. Event software company Bizzabo found the two social media platforms were un...
Meetings industry effort makes most of election season
Meetings industry effort makes most of election season
A new advocacy initiative by the Meetings Mean Business Coalition is taking advantage of the upcoming conventions and election to highlight the role of face-to-face meetings.
Meeting planners told to ditch the 'Millennial' buzzword
Meeting planners told to ditch the 'Millennial' buzzword
'Millennial' and all other generational buzzwords are "dangerous" and should be scrapped by meeting organisers because they unfairly stereotype delegates, a meetings academic has said.
Why virtual reality viewers are the hottest new conference giveaways
Why virtual reality viewers are the hottest new conference giveaways
What's the most trendy conference giveaway? Google Cardboard-style virtual reality viewers that fold flat for travel, are easy to assemble, use your smartphone as the screen and advertise your conference or company's brand.
Study: Email marketing, attendee satisfaction top priorities for planners
Study: Email marketing, attendee satisfaction top priorities for planners
The meetings industry is abuzz with talk of apps and ROI. However, a new survey released today by event management platform Bizzabo suggests that the buzz might be nothing more than noise. For now, at least.

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